Pretty with a purpose: the beauty industry helps women put their best face forward - beauty news
When it comes to career success, looks alone won’t substitute for smarts, talent or a winning personality. Still a polished appearance can help a woman get ahead. With this in mind, the Cosmetic Toiletries and Fragrance Association partnered with Women Work, a national outreach organization, to run Work Your Image!, a nonprofit job-training and counseling program for women moving into the workforce. Recently the ESSENCE style team spent a day with three program participants to give them a polished, professional look.
To learn how you, or someone you know, can participate in the Work Your Image! program, call [800] 235-2732 or log on to womenwork.org.
RASHIDA BRYANT, 27, OPERA SINGER
Rashida was really open to change, so we put her in the masterful hands of celeb stylist Derrick Scurry. He lightened her naturally curly hair, then added two-strand twist extensions. Extensions reduce the frizz factor, which helps the style last longer. Gregg Brockington, the makeup pro, shaped and bleached Rashida’s brows. He kept her makeup easy by using neutrals on the face and lining her eyes with a kohl eyeliner. We like Chanel’s On-the-Double Eye Crayon in Noir and Beige (right). The black is a great definer, and the beige opens up the eye.
E. YVETTE WEAVER, 27, MAKEUP ARTIST